March 25


Unbounce vs Leadpages vs Instapage, And How They Stuck Up Against ClickFunnels in 2021

By Martin Angila

March 25, 2021

The Unbounce vs Leadpages vs Instapage Shootout!

Deciding between Unbounce vs Leadpages vs Instapage is like choosing between three types of pizza – meat, cheese, and pepperoni, to be precise. It’s a dilemma you can’t overcome. I call these tools the three musketeers of landing pages for one reason – they’re the lifeblood of any digital marketing campaign.

Why Use a Landing Page?

By now, you already know how effective a landing page can be to your business’s growth. You can’t spray blog posts every week and expect to catch new leads without a landing page. 

Unlike a modern website with many functions on one platform, landing pages have only one unique duty. 

That is to convert and bring more leads, sales, or subscribers. Research has it that 68% of B2B businesses use landing pages to generate leads.

Plus, landing pages form a foundation for a robust PPC strategy. With the tools I’m about to share with you, you can create focused PPC campaigns with clear objectives and strong CTAs. 

The tools’ relevance and simplicity guarantee high conversion rates, which ultimately lower your PPC campaigns’ cost per click.

While landing pages grow companies ‘ROI significantly, why do a few businesses don’t still buy into the idea?

Fortunately for you, they think that landing pages are challenging to create and maintain.

Well, I don’t want to sound hypocritical; this was true a few years ago with traditional websites. But there’s a colossal of landing page tools that have made the process easier and cheaper.

Today, we’ll begin with the three most popular software out there. Stay tuned as we unravel all their unique features in our Unbounce vs Leadpages vs Instapage review. 

Later on, we’ll compare them with Clickfunnels, which is the ultimate funnel builder. For the sake of this Unbounce vs. Leadpages vs Instapage review, we won’t delve deep into each tool. 

We have tackled them individually (or compared them with Clickfunnels). I’ll give you the links to get an extensive review of the tools. Sounds good? Then let’s dig in.

Unbounce Review

The Unbounce logo behind a blue background is part of the Unbounce vs LeadPages vs InstaPage article

Kicking our Unbounce vs Leadpages vs Instapage review is Unbounce. It’s probably the oldest landing page builder as it came to the market in 2009.

As a pioneer in the industry, the software has taken time to learn the market and develop features that target digital marketers. 

One of their most significant achievements is dynamic text replacement. This feature allows landing pages to automatically change keywords and titles based on a search making it ideal for Google ads. 

The magic is that the landing page will rank exponentially, and you don’t need to use ten landing pages to target numerous keywords.

Unbounce Unique Features

Unbounce is more than a landing page builder. That said, the tool comes with extra features that are vital when launching your online marketing campaign.

Below are some of the unique features that give it an edge over its competitors.

  • Unbounce Landing Page Builder


Internet training webinar cartoon picture is part of the Unbounce vs Leadpages vs Instapage review article


Creating landing pages with Unbounce is simple. With the drag and drop builder, you can create pages that meet your needs without having to invest in a coding course or hiring a developer.

The drag and drop builder allows you to edit and customize available Unbounce landing page templates with just a few clicks. 

If the available templates don’t work for your purposes, you can buy premium templates on Themeforest which don’t cost more than $20. A little investment won’t punt a dent in your budget.

Once you have created your landing pages, you’ll use Unbounce’s WP landing page plugin to publish on WordPress or your custom domain.

  • AMP Landing pages

Unbounce was the first landing page builder to support Accelerated Mobile Pages (AMP landing pages).

Since 40% of people abandon a web-page that takes more than three more seconds to load, Unbounce needed a feature that would accommodate mobile browsing with low downtime.

For instance, if an online shopping site makes $50,000 per day, a 2-second page delay can cost it $2.5 million every year.

AMP landing pages allow faster loading for mobile users. This was a wise move to cover the 53.3% of internet users who use mobile phones to access the internet.

  • A/B Testing & Reporting Analytics

All digital marketing tools need some level of testing before you release them to the audience. Unbounce isn’t an exception.

The software allows A/B testing on all its plans enabling you to optimize your pages for performance. You can create multiple landing pages and get to know the version that’s likely to generate more clicks and conversions.

The reporting analytics are robust features that show how your landing pages perform and how the A/B tests are fairing. For best results, integrate with Google Analytics. Here’s a guide on how to do this.

The integration with Google Analytics allows you to set up event measurements. You can track actions that users make, like the clicks on your CTA and other vital conversion goals.

  • Sticky bars and Pop Ups

The next things you’ll be looking for in a landing page builder are sticky bars and popups. When used wisely, popups and sticky bars can increase your conversion rates significantly.

Like landing pages, popups and sticky bars in Unbounce have templates that you can customize with the drag and drop editor.

You can target who sees the popups and when they see them based on the dynamic text replacement.

  • Smart Traffic

With Unbounce, you can build pertinent, high-converting landing pages for Google Ads to earn more earnings from every ad dollar you spend. Get more conversions gradually utilizing AI-Powered Optimization.

Convert visitors more frequently by delivering the best landing page to each visitor. Smart Traffic  automatically looks at your visitors’ queries and sends them the variation of the page that’s most relevant.

It cleverly increases your quality score, you spend less in PPC campaigns as a result, and it also automates the process. Letting you build just one landing page per ad group with multiple keyword variants! I believe this to be the best thing since sliced bread, indeed!

It begins enhancing in as few as 50 check outs! Pages Using Unbounce Smart Traffic see an average conversion increase of 30%. This is probably the new feature that sets Unbounce apart in the Unbounce vs Leadpages vs Instapage argument.

Unbounce Pricing

Unbounce comes in four pricing plans as follows. You have 14 day-trial for all the plans.

Launch plan – $80/month 

  • Up to 500 conversions

  • One connected domain

  • Up to 20,000 visitors

Optimize Plan – $120/month

  • Up to 1000 conversions

  • Three connected domains

  • Up to 30,000 visitors

Accelerate plan – $200/month

  • Up to 2000 conversions

  • Can manage 40,000 visitors 

  • Seven connected domains

Scale Plan – $300

  • Up to 3000 conversions

  • 50,000 visitors

  • 15 connected domains

Unbounce - $120

Name: Unbounce Review

Description: Create and measure your landing pages quickly with templates that are stunning and easy to work with using unbounce.

Offer price: $80, $120 $200, $300

Currency: Dollars

Operating System: Online

Application Category: Landing pages

Author: DJ Vagnetti

  • price - 88
  • features - 98
  • usefulness - 100
  • friendlyness - 96
  • support - 97


Unbounce is a page builder with more than enough templates to create your next million-dollar landing page. It’s easy to use, edit, and one of the best software to convert your traffic to paying customers.


  • Easy to use WYSIWYG editor.
  • Has responsive customer support.
  • Has powerful lead capture tools.
  • The drag and drop builder is easy to use.
  • It doesn’t force you to stick to the available landing page builder templates.


  • It has very few features when compared to Clickfunnels.
  • It’s a bit expensive when compared to other page builders.

Leadpages Review

The LeadPages logo is part of the Unbounce vs LeadPages vs InstaPage article

Are you looking for a simple and code-free tool that builds high-converting landing pages? Leadpages is the tool to go for.

It does the following tasks;

  • Creates email opt-in platforms to grow your list.

  • Builds simple funnels to integrate with your email marketing provider.

  • Delivers “bribe” to get people into giving you their email addresses.

One of the biggest Leadpages competitors is Instapage. However, the former has a few other branded “lead” features that give it an edge. These are the lead boxes, lead links, and lead digits.

You can learn more about these features from our Leadpages vs. Clickfunnels takedown.

What are LeadPages’ Unique Features?

Leadpages makes a bold claim that they’re the top landing page builder in the industry. Is their statement true? I’ll leave that for you to make a decision.

But there’s one fact we can all agree on. Leadpages is the most affordable and easy-to-use landing page builder that no other tool can beat.

In addition to this, the page builder comes with vital features that can help businesses connect with their market, collect leads, and close sales.

  • Leadpages Landing Page Builder

Of course, the primary function of the tool is to create landing pages. Using it is simple and you’ll catch up very fast if you use a theme-based CMS like WordPress.

Essentially, you’ll use the hundreds of templates to create your pages. With the drag and drop builder, you’ll be through in a couple of minutes by customizing the templates.

The only downside is that the massive number of landing pages aren’t of high quality when compared to most Leadpages alternatives.

Though this might be a significant concern, I still believe Leadpages has made better improvements in the last few years.

  • Alert Bars

Popups are a nuisance to 82% of site visitors. Leadpages has a solution. They’re called alert bars, which work the same as popups, but they aren’t interruptive as such.

Alert bars are mobile-friendly and provide a simple solution for adding CTAs to pages that are not active in generating leads

  • Leadpages Integrations

Three puzzle pieces over a wood top

Leadpages play nicely with most of your favorite apps and software. Talk of Facebook, WordPress, Aweber, Twitter, Paypal, Stripe, e.t.c. 

The integrations improve your productivity and efficiency as you handle different procedures at once.

For instance, if you’ve integrated Leadpages with Facebook, it will pull content from a landing page and create a message that resonates with your target market. 

The most important to note is that the software offers targeting tools so that you can reach the right audience.

LeadPages Pricing

The page builder comes in three pricing plans.

  • The standard plan for $27/month

  • Pro plan for $59/month

  • Advanced plan for $239/month

LeadPages - $59
leadpages review picture

Name: LeadPages Review

Description: A simple and easy to use landing page and website builder. It does what it says it does very well.

Offer price: $27, $59, $239

Currency: Dollar

Operating System: Online

Application Category: Landing pages

Author: DJ Vagnetti

  • price - 98
  • features - 75
  • usefulness - 90
  • friendlyness - 95
  • support - 100


A very simple but powerful and intuitive website and landing page builder. It has one of the best support teams and does what it promises very well. A huge resources library is very suitable for beginners and experienced marketers that appreciate the simplicity and good support.


  • Very intuitive & easy to use
  • Lots of integrations make up for the lack of features
  • Lightweight and fast landing page builder


  • Needs other tools to work
  • Lack of features

Instapage Review

The InstaPage logo in light blue background is part of the Unbounce vs LeadPages vs InstaPage article

Instapage is one of the largest landing page builders we have today. They consider themselves the giants in post-click optimizations and conversion rate optimization. 

True to this claim, they have a customer conversion rate of 16% (Not guaranteed for all pages). Studies record that out of people that click on ads, only 2%-5% are converted into sales.

Plus, they’ve invested in modern features to make your landing page creation as seamless as possible and very practical.

What more does Instapage have under its sleeves? Let’s check some of their unique features.

Instapage Unique Features

As expected, Instapage does a great job in landing page creation. They offer more than 194 customizable templates that you can edit to meet your needs. 

To make your experience more fun, you can filter the templates depending on your goal. For instance, you can filter the templates to get pages for lead generation, webinar pages click-through, mobile app, or thank you pages.

Once you’ve chosen a template, you’ll forward them to the editor, which, undoubtedly, is the best than Instapage competitors. 

You can adjust the fonts, designs, and colors that meet your marketing goals. Plus, it allows you to add images, videos, forms, shapes, and buttons.

Below are more unique features.

  • InstaBlocks

This is a new Instapage feature that enables you to create multiple landing pages of a similar style. 

Rather than creating multiple pages from scratch, Instablocks allow you to save the elements you want to use. The page builder has Instablock in its dashboard, ready for use. Still, you can create yours from scratch.

  • Heatmaps and A/B testing

Two mobile phones representing A/B testing between Unbounce vs Leadpages vs Instapage.

Heatmaps are analytical features that give you insight into how your visitors are interacting with your landing pages.  The tool will track where your site visitors spend most of their time and how far they’ll scroll.

A/B testing on Instapage works just like any other landing page builder. You’ll simply duplicate your primary copy with any changes to the images or texts.

After publishing the page, your visitors will interact with the main version while you’ll see the variation. All the information you need is stored in the Instapage analytics section.

  • Collaboration Tools

Instapage is mainly known as software for marketing teams and agencies. For this reason, they’ve invested in numerous collaboration tools to make work more manageable in a group setup.

A good example is the ability to leave comments on specific parts of the landing page design draft. 

Instapage Pricing

Instapage has only two pricing plans.

  • Optimizing costing $149/month.

It has everything you need to start building and optimizing post-click landing pages for higher conversions.

  • Converting which is priced based on your needs.

This plan provides a complete platform for increasing conversion, lowering CPC & boosting ROAS.

InstaPage - $149
the Instapage logo

Name: InstaPage Review

Description: Landing page builder with a vast array of new measuring data features, heatmaps and a lot of integrations

Offer price: $149

Currency: Dollar

Operating System: Online

Application Category: Funnel Builder

Author: DJ Vagnetti

  • price - 88
  • features - 95
  • usefulness - 90
  • friendlyness - 85
  • support - 80


Instapage is a modern landing page builder that carries a lot of hype with it. It has an impressive purse of clients like eBay & Verizon but lacks the robustness of funnel building tools like ClickFunnels


  • Multiple  Integrations
  • Lots Of Templates
  • Many new features
  • An impressive collection of clients like eBay, Verizon & Vimeo
  • Instapage platform is easy to learn and create your first landing page.
  • Instapage landing pages have a considerable conversion rate of 22%
  • It comes with deep conversion analytics.
  • It’s mobile-friendly


  • Fairly new and unknown
  • Limited Funnel Building tools
  • Doesn’t integrate with membership platforms.

Unbounce vs Leadpages vs Instapage – How they Compare with Clickfunnels

Clickfunnels is more than a landing page builder. It’s a funnel builder with numerous features to manage your entire marketing campaign.

This ability is both an advantage and a downside when compared to the three landing page builders. 

It’s an upside because you’ll get different tools, packed to the brim, to manage your online marketing campaign.

These are the popular Clickfunnels tools. 

With all these (and more), your digital marketing is easy and cheaper since you’re using one tool to do different tasks.

Secondly, these features are a downside because Clickfunnels has spread itself too thin. Having a lot of features in one platform might degrade the quality of them all.

If not for the other features that Clickfunnels offer, the three landing pages could have been worthy competitors. 

Still, we can’t argue that the page builders are top dogs when creating optimized landing pages that guarantee smart traffic and conversions.

ClickFunnels - $97
Clickfunnels logo

Name: ClickFunnels review

Description: ClickFunnels is the funnel builder software of choice. it makes creating funnels so easy that anyone can do it.

Offer price: $97 to $297

Currency: Dollar

Operating System: Online

Application Category: Funnel Builder

Author: DJ

  • price - 90
  • features - 100
  • usefulness - 100
  • friendlyness - 95
  • support - 95


ClickFunnels is one of the best funnel builders out in the market. The ClickFunnels community is the most active. The company markets what they preach to a perfect “T”. They have an educational surrounding environment that should be modeled by all their competitors.


  • Extremely easy to use
  • Great educational environment
  • Best funnel builder


  • Support could be a little faster
  • Price could be better

Unbounce vs Leadpages vs Instapage – Conclusion

Choosing the best landing page builder is always an uphill task, more so when you’re new to online business.

The three options have different aims, pricing and try to offer comprehensive solutions not just funnel building. 

So what’s the winner in unbounce vs leadpages vs Instapage? I’ll leave that for you to decide. Put your priorities and budget in place and decide.

If you want a complete marketing solution, don’t hesitate to go for Clickfunnels. It’s the best tool that can support your online business.

Martin Angila

About the author

Martin is an SEO content writer by calling who loves to write content that make readers beg for more. He’s passionate about digital marketing, SEO, and SaaS. Martin enjoys singing and playing the keys.

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