September 26


Kajabi vs ClickFunnels: The Battle of the Gods (2021 Update)


September 26, 2020

Subscribe Now to Our Podcast In Your Favorite Directory!

Intro to Kajabi vs ClickFunnels

Today we shall have a look at Kajabi vs ClickFunnels , two of the most powerful funnel software. If you’re thinking of adding a sales funnel to your website, there is no doubt that you’ve considered Kajabi and ClickFunnels. A few weeks ago, we looked at the competition between ClickFunnels with Lead pages and Thrive Themes. The battle was one-sided as the two funnel builders weren’t a match to ClickFunnels.

Now, will it have a walkover win against Kajabi too? Can Kajabi keep up with ClickFunnel’s domination in the market?

We are about to witness the fiercest battle of this impressive funnel software. Brace yourself.

The ClickFunnels logo

What is ClickFunnels?

The brain behind ClickFunnels is the marketing guru, Russel Brunson. He knew it was time to act after seeing a need to create an all-in-one tool to help anyone market and sell their products online

Together with his partner Todd Dickerson, they launched ClickFunnels in October 2014.

The software is for entrepreneurs who have the skills but don’t have the coding abilities to create a revenue-oriented online business.

As of now, over 100,000 entrepreneurs use the software and have processed over $4 billion. It’s one of the fastest-growing non-venture-backed software companies in the world. 

Some of the features it offers include:

  • Custom domain hosting

  • Email integrations

  • Colossal template for any funnel

  • Different types of funnels like opt-ins, sales, hangout, webinars, etc

What is Kajabi?

The Kajabi logo is part of the Kajabi Vs Clickfunnels review article

Kajabi came into the market in 2010. Five months into operation, they had already hit the $1 million mark. 

The founders Kenny Rueter and Travis Rosser had the vision to make as many people as possible earn money from their hobbies and passions.

Currently, the company has made over $600 million in revenue by selling courses in any niche.

Unlike ClickFunnels, their primary focus is on creating a big commerce platform. You can turn your digital products and membership opportunities into professionally packaged content for your market. 

Kajabi vs ClickFunnels – Main Differences

While ClickFunnels and Kajabi perform rhyming tasks, they have apparent differences you need to know before you start dissecting their features. These are;

  • ClickFunnels is about increasing digital and physical product sales, while Kajabi targets digital products like courses, memberships, and ebooks.

  • ClickFunnels has a specific responsibility: to help you make impressive sales funnels. On the other hand, Kajabi enables you to create an effective content delivery system that allows you to earn revenue by selling your courses or online content.

  • Kajabi has specifically focused on creating online courses and products, while ClickFunnels can work for everyone.

Kajabi vs ClickFunnels – What are the similarities?

  • Sales Funnel Creation

You can create sales with either Kajabi or ClickFunnels. The latter uses a powerful automation feature. 

It allows you to choose templates to create the sales funnels that will make you happy. Kajabi’s sales funnel tool is known as a pipeline which isn’t as robust as ClickFunnels.

  • Emai Marketing

An envelope in blue background representing email marketing

Both Kajabi and ClickFunnels have powerful email marketing abilities. You can use the feature to either send broadcast emails or build an entire marketing campaign. 

The only difference here is that you need to upgrade to ClickFunnels’ monthly plan for $297 to get this feature.

  • Affiliate Programs

The best way for products to spread the word out there is to use affiliate partners across all the industries.

That’s why Both Kajabi and ClickFunnels have affiliate programs that allow you to promote them for a commission. 

But in this case, ClickFunnels plays the top dog. To put it bluntly, the ClickFunnels affiliate program is out of this world. 

You make up to 40% commission for all your referrals plus 5% of what your referral makes. This is incredibly high, considering that it’s a recurring affiliate program. Check out my ultimate guide to becoming a ClickFunnels affiliate.

Lastly, both Kajabi and ClickFunnels can capture payments inside the tools. This mentions that you can integrate them with digital payment options like PayPal.

Where Does ClickFunnels Outplay Kajabi? 

If you’re searching for the perfect tool to create epic funnels that will sell, ClickFunnels is your guy.

It’s the software I use. I’ve tested it, and I know what it can put to your marketing table—no tricks, no lies, or beating around the bush. 

As a sales funnel builder, it gives you different pages like landing pages, upsells pages, thank you pages, and opt-in pages. Making these pages the DIY way will eat your money. 

A few of the fantastic features include;

  1. Fast Sales Funnel Creation Process

The ClickFunnels variety of funnels.

I know, learning to use new software sucks. Also, I’m not too fond of it. You have to read a couple of articles or watch YouTube tutorials to get familiar with the software.

What about ClickFunnels? Easy-peasy.

Creating sales funnels with the software is as easy as cooking a batch of chocolate chip cookies. 

And guess what? ClickFunnels has a “board game,” which is a form of a tutorial. The game makes you familiar with the software, and there is a reward for completing the training. 

You get access to professional but straightforward templates to lessen the time you’d use when creating sales funnels from scratch. The focus is also on the A/B testing that allows you to know the template that brings results.

  1. More Powerful CRM 

A blue cloud with tools symbols around the same

A robust CRM strengthens the relationship between you and your customers. And Clickfunnels knows how it’s vital to keep your customer information intact.

The CRM tool enables you to separate your email marketing list. By this, you can identify

customers interested in your services, those that have already purchased from you, or even where your favorite customers live.

  1. The Page editor

The feature allows you to create a recent sales funnel from scratch if none of the available templates meets your needs. This you do inside the page editor.

You can add images, text, checkout forms, videos, and everything you think will make your funnels stand out. 

Once done, you can connect the funnel you’ve created with your domain, Facebook ad, WordPress blog, or anywhere you want the funnel to start bringing leads.

  1. Availability of a WordPress Plugin

ClickFunnels has a WordPress plugin, while Kajabi doesn’t. The importance of the plugin is that it makes integrating WordPress with ClickFunnels easy and fast. 

This is a powerful flexibility feature that Kajabi can’t keep up with. Although you can build a website with Kajabi, I wouldn’t prefer it if you want to create a serious website.

Other features that give ClickFunnels the upper hand include the built-in A/B testing for sales funnels and landing pages. This feature isn’t available in Kajabi.

You’ll also appreciate that the ClickFunnels startup’s plan gives you more features than you might expect.

Why so? You can build up to 100 pages, create at most 20 sales funnels, and host up to 20,000 visitors.

Where Does Kajabi Outplay ClickFunnels

If you’ve been pondering on whether to choose Kajabi or ClickFunnels as a beginner entrepreneur, you might have thought that Kajabi has nothing to offer. 

Well, you’ll be in for a big shock. Let’s have a look at two Kajabi features that would make ClickFunnels scamper away like a wounded lion.

  1. Strengthening your Brand

Kajabi comes fully loaded with premium features for building a high-value online business platform, managing your contacts, creating courses for your online students.

Since the software is meant explicitly for selling digital products, you can sell various things like ebooks, membership sites and even create blog posts and videos.

And not only that, Kajabi focuses on helping you build a brand regardless of the type of content you sell. 

This means that they help you build and transform what you offer into clear and easy-to-read content for faster conversion.

They have an integrated checkout system that accepts payments from anywhere in the world using PayPal or stripe. Once any student makes a payment, the system gives them instant access to your content.

  1. Robust Automation Capabilities

A powerful punch to the screen representing power

Automating your marketing campaign is an effective marketing strategy today as entrepreneurs have so much on their hands.

With Kajabi, your website will operate fully on autopilot. Some of the impressive features automated include;

  • Email broadcasts that go to your entire list at once by the touch of a button

  • Ability to create email sequences for follow-ups

  • Create full marketing pipelines that natural audience relationships

Kajabi vs ClickFunnels – Pricing

Pricing is the first consideration when determining the right tool between Kajabi vs ClickFunnels. Technically, you’ll consider the software that offers the features you need with your budget.

With this in mind, it’s an excellent idea to take advantage of their free trials before you commit to their monthly fee. It saves you time and money simultaneously.

ClickFunnels Pricing

ClickFunnels has three pricing options you choose according to your needs. 

ClickFunnels different pricing points


  • Basic Plan:  This goes for $97 and is the most popular among beginner entrepreneurs. It has all the features to start your online business. If you’re not sure of where to start, I’d recommend this plan.

  • Platinum Plan: The plan goes for $297. The price shouldn’t threaten you. Wait till you see what it offers. It’s a fully-fledged pricing plan meant for serious business. You get all the benefits of ClickFunnels under one roof.

  • Two Comma Club X plan – This is the latest plan going for a whopping $2497. The plan is for entrepreneurs that have made a million and above with ClickFunnels. It has sophisticated features and the most advanced system than any other plan.

Kajabi Pricing

Like ClickFunnels, Kajabi comes with three pricing options.

The Kajabi pricing tier

  • Basic Plan: This is the cheapest plan for going for $119/month. With the plan, you can sell up to 3 products, create three pipelines, and create unlimited landing pages.
  • Growth Plan: The second plan goes for $159/month and is the most popular among small businesses. You can host up to 25,000 contacts, create 15 pipelines with 15 products. You can also create unlimited landing pages and marketing emails.
  • Pro Plan: The final plan goes for 319/month to sell up to 100 products. You can create 100 pipelines, host 100,000 contacts, create 2,000,000 marketing emails, and serve three websites.

Ideally, Kajabi is more expensive because it focuses on big businesses. It’s, therefore, easy to get the profit that will cover the costs.

FAQs on Kajabi vs ClickFunnels

A puzzle with a red FAQ symbol is part of the Kajabi Vs Clickfunnels review article

Can you Integrate Kajabi and ClickFunnels?

Yes. This new feature just came out the other day to give you more flexibility when selling things online. And it kind of works similar to integrating ClickFunnels with Shopify.

So how does it work?

Well, you can create an entire sale funnel using ClickFunnels. You then combine the sales funnels with Kajabi’s content delivery power. This gives you more functionality for running your online business.

For more information on this, check out this article on how to integrate Kajabi with ClickFunnels.

Do both Platforms have Free Trials?

Both Kajabi and ClickFunnels have free trials to familiarize yourself with the features and help you make a purchase decision. Check out my in-depth guide on ClickFunnels’ 14-day trial to know what’s covered. 

The trial period lasts 14 days for both software. You’ll also need to input your credit card details. The system will automatically charge you after the 14 days are over with the plan you’ve chosen.

Do Kajabi and ClickFunnels Come with a Money-back guarantee?


If you’ve not liked any of the software, you can get your money before 30 days are over from the day you made the payment. 

This opportunity allows you to navigate through their features and determine if you made the right purchase decision.

What is the Kajabi Pipeline?

A pipeline is Kajabi’s sales funnel that you use to create the sales process when someone visits your website.

Kajabi comes with visual editing capabilities where you can create new pipelines or templates for your marketing campaign. 

Kajabi vs Clickfunnels; Funnels – Final Verdict

It’s tough, eh!

I’ve done a lot of reviews but comparing Kajabi vs ClickFunnels was the hardest. These are top-tier software. They give it their best shot to grow your business exponentially.

But I have to say the winner, however how hard it is.

Once again, ClickfFunnels has proven to be the maestro, but by a whisker. Kajabi is a robust tool, but it limits you to selling one product. 

Still, it’s a good option for short-term use. But if you need software that you can use to sell all kinds of products for the long term, ClickFunnels is your guy. 

It’s affordable, more versatile, and still the king.

Subscribe Now to Our Podcast In Your Favorite Directory!


About the author

DJ is a professional civil engineer with a master's degree in water resources. DJ has a passion for affiliate marketing. He has performed award-winning projects in both site improvement design and water resources engineering. He is the president of Land & Watersheds & vice-president of its sister company Engineered Advantage. He actively engages in social issues like climate change trends and global water scarcity. He is the host of the podcast Environmentally Concerned Nation.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}