August 29


ConvertKit vs ActiveCampaign 2021: Which is Better?


August 29, 2021

ConvertKit vs. ActiveCampaign in 2021 Which Email Marketing Platform is Right for You?

ConvertKit and ActiveCampaign are excellent email marketing services. But, one may be better for your business depending on your needs and industry. And If you’re considering using an email marketing service to grow your business. Then, it’s essential to ensure that the service is right for you and your brand. So, to help you decide which one is right for your business here’s a look at ConvertKit vs ActiveCampaign and why each may be the best email marketing service for your company. And if you want to have a better understanding of both platforms?  This is the article for you.

ConvertKit vs ActiveCampaign: Which Email Marketing Platform is Better?

convertkit and activecampaign

Which email marketing platform is right for your business?

The question comes up a lot, and both ConvertKit and ActiveCampaign have unique features that can be a deciding factor. But, ActiveCampaign has the most features. While ConvertKit is more focused on its customers and offers fewer features. But Convertkit is a tool made by bloggers for bloggers. And it is a one-stop-shop for all your email marketing needs.

On the other hand, ActiveCampaign is an email marketing tool created by marketers for marketers. And ActiveCampaign has a lot of features but also has a lot more options. So, ActiveCampaign is the email marketing tool that can do everything but your kitchen sink. And it’s built for the most demanding marketers and offers.

What Is ConvertKit?

ConvertKit is a platform that makes email marketing easy. And it’s designed to help you grow your business by sending targeted, highly effective emails in seconds. Plus, ConvertKit offers an excellent solution for sending emails. And it’s easy to use, integrates well with WordPress, and is very affordable. And you can start with just a free account and upgrade as you go. ConvertKit is also a reliable email marketing platform with an A+ rating from the Better Business Bureau. And the company is very active on Twitter, Github, and Facebook.  So, you can ask them any questions about their service.

ConvertKit Company Information

You can also email them at [email protected] if you have any concerns or issues with your account. And the company is based in Boulder, Colorado, and has 12 full-time employees, making it a great workplace. And you can read their blog at to stay up to date on all the latest updates and features of the service. ConvertKit is a simple Email Service provider that offers an easy-to-use email marketing platform. You can create newsletters, autoresponders, and other email marketing campaigns with just a few clicks. ConvertKit is an excellent service for beginners because they make it easy to get started. After you sign up, you can choose from a handful of pre-built email automation templates or create your own. You can also add more email automation features to ConvertKit. Or you can change the design of your emails yourself.

email marketing

What Is ActiveCampaign?

ActiveCampaign is a highly regarded, widely used email marketing platform. And they offer a few different pricing plans to fit your needs and budget, and their pricing is pretty straightforward. And you won’t find any hidden fees or extra costs as with other email marketing services. The only downside to ActiveCampaign is that it’s a bit more complicated to manage than ConvertKit. You need to understand how the different features work before you can fully use them. And there are many moving parts to wrap your head around. However, if you’re an experienced email marketer or want to learn more about email marketing, ActiveCampaign is definitely worth the time. ActiveCampaign is the most robust email marketing platform. So it’s the one we recommend for businesses that want to grow and thrive online.

We use ActiveCampaign!

We use ActiveCampaign every day. And whenever I run into something that I hope ActiveCampaign had, and I believe it doesn’t. It only takes me a few minutes to figure out that it does. But there are many ways to get the same result within ActiveCampaign. And when you have a few months working with the tool, you will understand that these guys have some serious skin in the game. In my opinion, they have thought about every possible situation that you may run into. And they have provided a solution for it. So, it is that good. And the support team is very knowledgeable and helpful.

Who uses ActiveCampaign?

ActiveCampaign is an email marketing platform designed especially for small businesses and agencies. And its features include autoresponders, email templates, and more that can be used to send emails to your customers. But it’s not just for sending one-time emails. Because you can also schedule emails to be sent at different times. And you can use the autoresponder feature to send an email sequence to your customer when they sign up for a newsletter. And ActiveCampaign even offers a free plan that the business owner can send up to 250 emails per month. But the premium plan gives the business owner the ability to send as many e-mails as they’d like. And ActiveCampaign also provides several integrations for other services that could be useful for your business.

What are ActiveCampaigns features?

ActiveCampaign focuses on specific uses of email marketing. And it’s an email service provider which helps you connect to subscribers, send emails and collect data.

They have a drag-and-drop editor that allows you to customize your email templates. And Active Campaign is the way to go if you’re looking for an email marketing platform with a customer-friendly interface.

ActiveCampaigns is a software that allows users to create targeted email campaigns. And it also has templates for creating more relevant campaigns.

ActiveCampaign is a responsive email marketing platform that has spam check, preview, and segmentation options. And it’s also easy to set up and comes with up-to-date features like responsive design.

And ActiveCampaigns allows you to create customer segments based on a specific set of conditions. Such as “Notify me when recruiting new members” and “Notify me when new members sign up in my area.”

And it also has several features that are not available in ConvertKit. These include demographic data such as location and age. ConvertKit does not have as many features as ActiveCampaign.

And ActiveCampaign provides account-based marketing tactics and improves customer experience by sending more likely emails to lead to conversions. And it allows for account-based marketing tactics and enhances the customer experience by sending more likely emails to lead to conversions.

The automation features in ActiveCampaign help you create better email sequences. And some other key features, such as automated drip campaigns, are handy for long-term email sequences.

Active Campaign allows you to create various templates for your specific campaign. And this helps to tailor your drive for success.

ActiveCampaign offers training through their website in addition to an extensive list of features, including A/B testing, conversion tracking, and a drag and drop interface.

convertkit and activecampaign

What Are the Main Advantages of Using ActiveCampaign?

ActiveCampaign offers an autoresponder feature that lets you send an email sequence to your customer when they sign up for a newsletter. The autoresponder will allow you to use the customer’s email address and send them a series of emails over time, weekly or biweekly. This feature is offered in addition to the free plan. So if you’re an owner of a small business.  You don’t have to worry about paying a fee for it.

ActiveCampaign automation is much more advanced than ConvertKit. For example, you can automate the emails that your customers receive at checkout.

Activecampaign Tags are a game Changer!

In ActiveCampaign, the best practice is to manage your contacts through tags, not lists. For example, if you store your customers’ contact info in a tag named “Customers.” It does not matter what list they reside in. When you send an email campaign to your subscribers with the tag customers, it will pull out every customer from every list you have. The same is valid for entering automation. You don’t have to worry about who is on what list. If you specify that subscriber with the tag customer, then in your automation, you determine that every contact with the tag customer will enter the automation. List management is tedious and inefficient. Tags create a much more streamlined and personalized experience. This feature is available in ConvertKit and ActiveCampaign.

ActiveCampaign has several features and integrations that are not available within ConvertKit.

ActiveCampaign makes it easy to set up a newsletter series. You can create different newsletters. You can send them on certain days of the week. And even add an opt-in form for your customers to sign up for your newsletter.

ActiveCampaign - $17-Up

Name: Activecampaign Review

Description: ActiveCampaign is the most robust and versatile autoresponder out there. The automation is so good that the customer journey through the process is very personalized.

Offer price: from $17.00-Up

Currency: Dollar

Operating System: Online

Application Category: Autoresponder


  • price - 94
  • features - 100
  • usefulness - 100
  • friendlyness - 95
  • support - 96


ActiveCampaign has taken traditional email marketing to a whole new level. The automation and data collection are so powerful that email marketing today could be as personalized as you want to leverage the platform.


  • Intuitive visual automation
  • Most third-party integrations
  • The gold standard for marketers and small business


  • Has a learning curve, but not one that you should avoid


What are ConvertKit features?

ConvertKit is a great way to automate your email marketing. It has over 500 integrations for things like Stripe, Shopify, and Zapier. It also has excellent automation features that make it easy to create and send email campaigns.

ConvertKit is a powerful email marketing tool that has many features. It can track who opens and clicks on emails, as well as the context of those emails. It also has a powerful analytics tool with heatmaps and A/B testing tools that makes it easy to test different variations of your emails.

ConvertKit has a tagging feature that allows you to organize contacts into easy-to-find groups. It also allows your customers to share their tags. And you can share your tags as well.  This tool is available in ConvertKit and ActiveCampaign.

ConvertKit is a marketing automation tool that allows you to send emails, track campaigns, and more. The software has features such as tags for categorization, automated follow-up emails, and more.

ConvertKit tags people with an email address, then create a unique code for each tag. The code can be used to track the progress of each person through the funnel.

ConvertKit is a drag and drop email marketing platform with features like creating your custom date range.

And it is a powerful email marketing platform that has 90 integrations with other services.

ConvertKit is a leading email marketing service that offers pricing plans for intermediate email marketers. It has features like automated follow-up sequences, double opt-in, and segmentation.

ConvertKit offers in-depth training and support packages that will help you get started with email marketing. It also has many features like a drag and drop interface, A/B testing, and conversion tracking.

What Are the Main Advantages of Using ConvertKit?

ConvertKit is a low-cost (starting at $10/month) email marketing platform with many features. It’s also an excellent choice for those who are new to email marketing and have no budget.

ActiveCampaign has a broader price range compared to ConvertKit. But their pricing for features is more expensive.

Convertkit is a newer email marketing platform that offers many features to increase the productivity of a marketer. It’s also known for its user-friendly interface and easy-to-use drag and drop editor.

Activecampaign is an older platform built for marketers with more experience. But it does have more features.

ConvertKit is a great tool to manage your email marketing campaign. It doesn’t have the same AC features, but it’s more affordable and easier to use.

The primary advantage of ConvertKit is that it’s endlessly integrable and expansible. This works for many different types of businesses, from marketing, web design, and photography.

Convertkit Review - $29-Up
convertkit logo on blue background

Name: Convertkit

Description: Convertkit is an autoresponder for content creators made by content creators and bloggers. So, you will find most of what you need if you are an affiliate marketer or small online marketer. But, when I reviewed the tool, the automation really sucks. I was wishing I had ActiveCampaign or get Response at my disposal. It has a nice affiliate program but that is about it.

Offer price: $29-Up

Currency: Dollar

Operating System: SaaS

Application Category: Email marketing

Author: DJ Vagnetti

  • price - 85
  • features - 80
  • usefulness - 77
  • friendlyness - 78
  • support - 80


Inside ConvertKit you will find most of the tools you need. What stands out is their site tracking integration which is very good and a must for bloggers and content creators. It does many things well but the automation is so clunky!


  • Good starting price
  • Nice site tracking
  • Most features you’ll need
  • Clean and simple


  • Automation sucks
  • The price steepens with contacts
  • Support is pretty bad

Comparing ConvertKit vs ActiveCampaign: Which Email Marketing Platform is Better for Your Business?

ConvertKit and ActiveCampaign are both excellent email marketing platforms. They have many features in common, and you can work with your existing lists on one platform and move them over to the other. But which is better? The simple answer is that it depends on your business and what you need. The kind of email marketing campaigns you want to run will decide which winner is in the ConvertKit vs ActiveCampaign debate.

a few envelopes

ConvertKit vs ActiveCampaign; the Final Word

When you are just starting, the ConvertKit vs ActiveCampaign debate might seem like splitting hairs.

But ConvertKit is a time-sensitive email marketing platform designed to help you create one-off emails for time-sensitive deals and promotions. On the other hand, ActiveCampaign is a more robust email marketing platform focused on creating professional-looking email campaigns.

And ConvertKit is a tool created for bloggers and content creators. But ActiveCampaign is a more robust tool that serves any online marketing business. ConvertKit does not provide CRM features. ActiveCampaign excels at that.

And ActiveCampaign has an available chat widget to attend to your customers directly on your website. But ConvertKit does not feature that because that is not a tool that content creators seek. Perhaps it is out of their marketing spectrum.

But the number of people subscribing to your email list each month is the key metric that you should track. And It’s not a good fit for your business if that doesn’t happen. But if you ask me, stick to the king, and Activecampaign is the one to rule them all. And the clear winner in the battle of ConvertKit vs ActiveCampaign.


About the author

DJ is a professional civil engineer with a master's degree in water resources. DJ has a passion for affiliate marketing. He has performed award-winning projects in both site improvement design and water resources engineering. He is the president of Land & Watersheds & vice-president of its sister company Engineered Advantage. He actively engages in social issues like climate change trends and global water scarcity. He is the host of the podcast Environmentally Concerned Nation.

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