January 29


Clickfunnels Vs. Kartra 2021 – Honest Review of two Top-tier Funnel builders


January 29, 2021

The ClickFunnels Vs Kartra showdown

Is it so easy to make the right decision when choosing ClickFunnels Vs Kartra? With the experience I’ve had reviewing funnel builders, I would disagree. That’s why today, we’ll have an in-depth look at ClickFunnels Vs Kartra review, two popular marketing software in the funnel game.

Clickfunnels is indeed the common name in the sales funnels industry, yet there are loads of alternatives out there.

Recently, Kartra came into the market with a considerable boost. It has already started gaining momentum sending cold chills to its competitors. 

Now, most experts would advise you to try out the Clickfunnels 14-day free trial or Kartra 14-day free trial before deciding. But, while this is a good idea, it’s better to start reading an intensive ClickFunnels Vs Kartra review like this one.

Free trials will waste your time, and you might finish it without being satisfied. With that in mind, we’ll discuss how these two products compare in terms of;

  • Email marketing automation

  • Funnel and page builder strengths

  • Ease of use

  • Pricing and the value for money

  • Affiliate systems

  • Customer support 

What is ClickFunnels?

Clickfunnels is the king of funnel builder tools. And they designed it to provide online entrepreneurs with a full sales funnel software. As a result, with ClickFunnels, you can create;

  • opt-in pages
  • landing pages

  • membership sites

  • Integration with loads of software to strengthen your marketing campaign

The secret of the company’s success and survival has always been its founder, Russell Brunson. 

Russell, a top-rated internet marketer, and an articulate salesman and speaker, has blown the minds of many with his skills.

He’s good at his craft and has explained online marketing in simple terms that everyone understands. As a result, over the last decade, he’s built a following of millions of entrepreneurs, sold hundreds of thousands of his books, and coined the term “sales funnel.” 

What is Kartra?

Like Kajabi and Builderall, Kartra is a complete marketing tool in one platform. Kartra says that your online business requires many different solutions that you can’t just duct-tape together on their website.

In a nutshell, having software that can only work after integrating it with other software is a needle in the flesh.

For instance, let’s say you have a different tool to create your checkout page and another for email marketing.

If they “disagree” and don’t work together, you could be losing customers, which is frustrating and a waste of time.

It’s this idea that catapulted Mike Filsaime and Andy Jenkins to launch Kartra in 2018. All the sections of Kartra are knit together to form the one-power pack that synchronizes everything under one umbrella. The tools can seamlessly “talk together” and ease your operation.

ClickFunnels Vs Kartra – What are the main differences?

The main difference between Kartra and ClickFunnels is that Kartra is an all-in-one marketing tool. You can manage your entire online business from the platform. 

On the other hand, ClickFunnels is a marketing tool that has focused on creating sales funnels.

It’s the nature of your business that will determine which software you choose. If you want a tool that offers more features than funnel building, Kartra is your guy. 

But if you want a simple tool to get your message to the marketplace in the form of beautiful funnels and sales pages, ClickFunnels is your go-to tool. 

They also differ in three significant features.

  • Video Hosting

A reel and a monitor in a purple background.

This is a new add-on in the funnel building industry. It’s probably because video marketing is taking a pivotal point in content marketing. And Kartra hasn’t let this opportunity slip away.

The software has its video hosting service that you get from any of the packages. On the other hand, you’ll have to purchase an external video host when using ClickFunnels.

You can either integrate your videos with youtube for free (though not great for sales videos) or use paid video services like Vimeo.

  • Webinars

Webinars are the new way of engaging with your customers. Thanks to Covid-19, its use skyrocketed. 

Research by Goodfirms found that 46.5% of businesses increased webinars, and 11.8% more started using webinars after the pandemic struck.

A chart about how many businesses increased webinar volume after Covid-19.

Good thing that with ClickFunnels, you don’t need to purchase any webinar software. The tool comes with an auto-webinar function that allows you to release a pre-recorded video at particular times and a live webinar function.

Kartra doesn’t have a webinar function. It would help if you integrated it with third-party webinar tools like webinar jam.

  • Calendar Function

Kartra comes with its calendar function with four sporting models. These include; the recurrent, the consultant, the gym, and live events.

Each model has its specific use with different workflows. ClickFunnels doesn’t come with a calendar app.

ClickFunnels Vs Kartra. – What are the Similarities?

Both software has given their best shot in creating epic sales funnels. This makes it easy for anyone at any level to create whatever they desire.

While they might be very different marketing tools, they have a thing or two that are similar. 

  1. Ready-to-use Funnel Templates

Any funnel builder you come across must have templates. So this is an essential feature you won’t miss in Clickfunnels and Kartra. 

Both software has pre-built templates that you can customize to your liking. With Clickfunnels, you choose the funnel type, goals, and page templates before you start building your funnels. 

A view inside the ClickFunnels dashboard.

Kartra is quite different. Besides giving you many templates to use, you can also use the Kartra funnels and campaign features. It allows you to use professionally designed and ready-to-go funnels.

  1. Email Marketing

Both software come with their email marketing tools. ClickFunnels’ email marketing tool is called ClickFunnels Actionetics. 

The downside is that you don’t get this CRM on the basic plan for $97. It would help if you upgraded to the platinum package, approximately $200 more to get it. 

Still, it’s not one of the best email marketing software out there. I believe that ClickFunnels hasn’t given it the extra work it requires. 

For this reason, I recommend ActiveCampaign, which you can integrate with ClickFunnels. The email autoresponder is affordable, has incredible automation capabilities, and a gentle learning curve.

Check out our ultimate Activecampaign vs. Mailchimp showdown.

Kartra also has an email marketing CRM, which is equally powerful as any other email marketing software. The good thing is that it doesn’t cost an extra dime.

  1. Affiliate Management System

Blue circle with credit cards and money.

Two things come into place when you talk of affiliate management systems. One is that the platform should allow you to become an affiliate to sell their product. 

Contextually, you become a Clickfunnels affiliate or Kartra’s.

The second is that the software should provide an inbuilt affiliate system for managing affiliates who bring customers to your business. 

In this case, Kartra is the better tool. It has an affiliate marketplace for finding affiliates to sell your product or becoming an affiliate yourself.

Clickfunnels is quite different. It only gives you a marketplace where you can buy affiliate funnels or systems created by other people. 

But still, Clickfunnels has an excellent dashboard to reflect your earnings as a Clickfunnels affiliate.

  1. Membership Site Creation

Membership sites or learning management systems (LMS) is an expanding industry. A study by Meticulous Research found that the market is expected to grow by $28.1 billion by 2025.

With this in mind, funnel builder tools have also delved into providing their customers with LMS sites. You use the feature to educate your subscribers through premium courses or online programs.

ClickFunnels membership site is reliable but looks pretty basic when compared to Kartra. The latter’s membership site has extra features comparable to massive platforms like Teachable and Kajabi. 

How is ClickFunnels better than Kartra?

When you compare the two software from a wider angle, it’s not clear who is better. They’re both robust, they do their job well, and they have a huge fan base.

With this in mind, we have to tackle the question by looking at each company’s vision and mission.

It’s here that ClickFunnels plays the big brother to Kartra. ClickFunnels has ensured that it’s not just a SaaS company with technical stuff that it throws to its users from the word go.

They’ve approached the market differently as an education-driven company. Russell wants to ensure that ClickFunnel is the go-to learning tool if you’re in the make-money-online space.

And the best part of it all is that Russell does what he teaches. He has a vast wealth of information on what he does and what he sells. When it comes to internet marketing, he’s the best guy to learn from.

I recommend you get some of his books to learn from him. These are best-selling books that will help you in your online business. 

The ClickFunnels Trilogy

  1. DotCom secrets

  2. Traffic Secrets

  3. Expert Secrets

He also offers a 30-day training called the One Funnel Away Challenge. The training helps you launch your first sales funnel. 

I’ve been through the challenge and can undoubtedly say it’s the best way I’ve ever invested $100.

Russell isn’t alone. He’s also brought Julie Stoian, a digital marketing expert and top podcaster, Stephen Larsen.

The trio has flexed its muscles to show you the secret strategies of creating a million-dollar generating funnel.

ClickFunnels - $97
Clickfunnels logo

Name: ClickFunnels review

Description: ClickFunnels is the funnel builder software of choice. it makes creating funnels so easy that anyone can do it.

Offer price: $97 to $297

Currency: Dollar

Operating System: Online

Application Category: Funnel Builder

Author: DJ

  • price - 90
  • features - 100
  • usefulness - 100
  • friendlyness - 95
  • support - 95


ClickFunnels is one of the best funnel builders out in the market. The ClickFunnels community is the most active. The company markets what they preach to a perfect “T”. They have an educational surrounding environment that should be modeled by all their competitors.


  • Extremely easy to use
  • Great educational environment
  • Best funnel builder


  • Support could be a little faster
  • Price could be better

How is Kartra better than ClickFunnels?

Unlike ClickFunnels, Kartra is a technological-driven company with over 11 apps that ClickFunnels doesn’t offer.

Kartra has more than what you’d need for your business. They’re so proud of this that they call themselves the number one ClickFunnels alternative on their blog. 

We already looked at the best Kartra features that create the disparity with ClickFunnels.  But their best selling points that throw ClickFunnels out of the ring include;

  • Helpdesk

Customer support is the most critical sector in any company. Kartra knows the best way to keep customers’ queries attended at all times. They don’t use an email system as it can be complicated.

Kartra addresses the issue with a ticketing system that is set for multiple departments. With this system in place, you can view the customer’s complete history, giving you a better understanding of their needs.

  • Robust Reporting System

Prepare to do a lot of integration with ClickFunnels. And that’s not a disadvantage; It’s just that ClickFunnels enables you to make perfect sales funnels without adding more.

But this is different with Kartra. It has brought an entire sales process from tracking clicks in your emails, downloading files, and creating heat maps on your doorstep.

Also, it gives you a complete load history report. You can view every action a prospect is doing right after they join your mailing list.

Kartra - $99.00
The Kartra logo used in ClickFunnels vs. Kartra

Name: Kartra Review

Description: Not just a shopping-cart, but all-in-one and complete marketing tool to manage your online business.

Offer price: $99, $199, $299 $400

Currency: Dollar

Operating System: Online

Application Category: Funnel Builder

Author: DJ

  • price - 90
  • features - 90
  • usefulness - 85
  • friendlyness - 85
  • support - 90


Kartra is an all-in-one marketing tool that will do among other things like list building, email marketing, funnel building, and business management in one platform. It ties all these features together which makes it easy to manage.


  • Very easy to create systems and marketing automation.
  • Can be integrated with webinar software like webinarJam.
  • The all-in-one concept saves time and money.
  • Responsive customer support.
  • Gives value for your money.



  • Still lacks a few features when compared to modern funnel builders.
  • Runs a bit slow when updating a page.
  • It’ll take you time before your figure out how to build overall funnels.

ClickFunnels Vs Kartra – Pricing

Kartra has four pricing plans with more features as you move up the ladder. The main points of disparity among the four plans are the number of domains, bandwidth, number of leads, and products to sell.

  • Starter plan – $99/month

  • Silver Plan – $199/month

  • Gold Plan – $299/month

  • Platinum – $499/month

Disclosure of Kartra's pricing is part of the ClickFunnels Vs Kartra review article.

ClickFunnels pricing comes in three plans. Each plan differs in the number of funnels you can build, pages, and domains.

  • ClickFunnels starter plan – $97/month

  • ClickFunnels platinum – $297/month

  • Two Comma Club X – $2497/month

Disclosure of ClickFunnels pricing is part of the ClickFunnels Vs Kartra review article.

ClickFunnels Vs Kartra – Who is the winner?

Kartra and ClickFunnels are all established software companies. They have one aim, which is to help businesses run online campaigns effectively. And they’ve done this job very well.

But the only difference is that Kartra suites established businesses better than ClickFunnels. Why? It brings many features to the table and makes it affordable (though it’s more expensive than Clickfunnels).

Clickfunnels, on the other hand, hasn’t discriminated against anyone. You can use it as season marketers or as a beginner in the game. It’s easy to use and has a colossal of training to help you build a sales funnel.

With all these taken into account in our ClickFunnels Vs Kartra review, the two software tie. Put your priorities and goals in place to get the most appropriate one.

What do you think? Let us know in the comment section.


About the author

DJ is a professional civil engineer with a master's degree in water resources. DJ has a passion for affiliate marketing. He has performed award-winning projects in both site improvement design and water resources engineering. He is the president of Land & Watersheds & vice-president of its sister company Engineered Advantage. He actively engages in social issues like climate change trends and global water scarcity. He is the host of the podcast Environmentally Concerned Nation.

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