Intro to ClickFunnels Autoresponder Feature; Follow-Up Funnels, previously, Actionetics
Do Clickfunnels offer email marketing? Is the ClickFunnels autoresponder any good? Whether you want to call it Actionetics or Follow-Up funnels; these are questions I’ve come across on multiple platforms. Though the funnel builder has offered the service, most users still don’t get it.
If you’ve had the same confusion, this guide on Clickfunnels autoresponder will shed some light.
But before we do that, let’s deal with the elephant in the room.
Do Clickfunnels Have an Email Marketing Feature?
Yes, it does. You can call it Clickfunnels follow-up funnels or Actionetics if you want to sound cool.
Russell Brunson created Actionetics, which is now Clickfunnels follow-up funnels (renamed in 2019). In his own words, he was tired of being kicked out of email marketing tools like ActiveCampaign because of his aggressive marketing tactics.
Now, this doesn’t mean Russell hates standalone email marketing tools.
According to him, follow-up funnels, virtually email marketing, are the lifeblood of any company’s marketing campaign.
He attributes part of his online marketing success to email marketing. He even teaches about it in his books Dotcom Secrets, Expert Secrets, and Traffic Secrets, where he talked about Seinfeld and Soap Opera sequences.
Soap Opera Sequence – After someone has joined your list, you’ll use this sequence to stand out and keep them interested in what you have to say and your future emails.
Seinfeld Sequence – This takes place after the Soap Opera Sequence. You will share daily updates with your list to stay relevant while naturally referring to or linking the topic to the product and services that you offer.
So is the Clickfunnels autoresponder, Actionetics, a reliable tool to trust with your email marketing campaigns?
To answer that, we’ll have to delve deep into the software.
Actionetics ( ClickfunnelsAutoresponder) Features
Allegedly, Clickfunnels Follow-Up Funnels have loads of features that will make your email campaigns less of a hustle.
But we can’t rely on what Clickfunnels says about its tool.
I’ll go through each feature in this section. You will Figure out if the tool resonates with your needs.
The most exciting thing about Actionetics is that it allows you to have unlimited contacts. This is a big deal when you compare it with most email marketing tools—the latter cost more as you add more contacts.
For example, ActiveCampaign will charge you $479 if you have 25,000 contacts on the professional plan.
But with this Clickfunnels autoresponder, you can host unlimited contacts for a fixed price.
Actionetics offers a relatively standard type of contacts page. Some users say that it’s Clunky. But I haven’t experienced any problem with it.
The arrangement is presentable. You can see your total subscribers number, new contacts, and recent unsubscribers who’ve left your list.
Finally, the tool allows you to neatly organize your contacts in a table with their information and profile pictures.
While all seems to be going well, a problem I recently encountered was deleting my contacts. The process is frustrating.
This is a must feature for an autoresponder. You use it to send one-time and time-sensitive messages to a specific group of people at once.
In Actionetics, the feature allows you to send emails to contacts who’ve been active in the last few days. The best part? You can send emails on auto-pilot. You need to select the time and let it do its magic.
Unlike other email autoresponders with loads of email templates, the ClickFunnels autoresponder has 12 only, which is a downside.
But this is understandable. The tool wasn’t built for email marketing. It’s simply an “add-on” to try to make your experience with Clickfunnels better.
If you’ve used Clickfunnels Follow-Up Funnels, you’ve probably seen this feature on all your contact’s profiles.
When you hover your cursor above the action score ring, you’ll see your contacts’ score in terms of:
This feature gives you critical insights by calculating a customer’s lifetime and the current value he brings to your business.
As a result, you will know how your contacts react to your emails, which ones you can engage more with, and how to market your products better and close more sales.
It is where Actionetics gets interesting. Besides, it’s the reason for purchasing the tool in the first place since all the action takes place here.
With the help of action funnels, you will not only increase your contacts. You can also save a few dollars.
There’s a lot of things to discuss here, so I’ll give you an overview.
The action funnels feature has a series of steps that you’ll use to send emails or take actions depending on your situation.
To work seamlessly, you must integrate with third-party tools like Zapier, Twilio, and Facebook.
With the integrations in place, action funnels allow you to do the following:
Integrate with Twilio to send marketing SMS
Send product purchase information to Shopify for fulfillment
Export contacts from the Actionetics list to your customized audience on Facebook, whom you can retarget later using FB ads.
But that’s not all. Clickfunnels has promised to bring different integrations to Actionetics. It will allow you to add more customers to your list and strengthen your email campaigns.
Tags are the new entrant features to the Clickfunnels autoresponder. So you have to try them out.
To understand how tags work, you need to know how email lists function.
You can segment contacts using an email list. It allows you to send different marketing messages to your contacts quickly.
Tags, on the other hand, allow you to segment your contacts further. It depends on each specified action in each step of your funnel.
Furthermore, tags act as triggers for specific steps in your auto funnel. The best part? They also let you analyze your contacts according to the tags added to each profile.
How Do Follow-up Funnels Work?
Now that we’ve discussed the key features of Clickfunnels follow-up funnels, lets’ see how it works based on the features we’ve tackled.
Here’s the procedure to follow.
On your Clickfunnels dashboard, click the Follow-Up Funnels drop-down menu.
Click new follow-up and give it a name.
Add a group tag or select an existing one from the drop-down menu.
Select an Email List(s) to associate with this follow-up funnel.
Select Send To All Existing Contacts On List (optional).
The next step is to add a new effort by clicking create Follow-Up Funnel. Lastly, select follow-up action.
While creating your email, consider checking your subscriber’s action score. It helps you to choose qualified contacts based on their feedback and past engagement.
Moreover, the action score enables you to create a wise list that automatically adds or removes contacts based on the rules you want to apply.
Here are the most common rules:
Email step product
A smart list aims to tailor the people you want to send an email to. Here’s a practical example.
Let’s say you want to send an email to your most active subscribers. To do this, you will select the contact rule and pick your highest engaging subscribers.
Once you get accustomed to the process, you’ll spend less time sending your emails. Why? You have organized your emails into multiple lists.
Russel took the time to show you how Follow-Up Funnels work. Check out this video.
How Much Does Follow-up Funnels Cost
You have to note that Actionetics is more of a Clickfunnels feature than a complete email service tool.
The only difference is that it’s very good at what it does. And it’s appalling that some full-suite email marketing tools can’t even stack up with it.
These and more features (including Follow-Up-Funnels) are put together and priced at $297/month.
There’s one more thing to know before you start using Follow-Up Funnels. It would be best if you had a separate SMTP server to send emails.
You can use an email delivery service like Sendgrid, which has free options. Or you can leverage the SMTP service on your hosting. If your hosting provider doesn’t offer the service, you’ll have to purchase it from a third-party tool.
Do you think Actionetics is expensive?
I might have something under my sleeves for getting it for free for six months.
By purchasing the Funnel Hacking Masterclass, you get the Clickfunnels platinum plan, free for six months (Actionetics is in the package). And if you need the absolute best funnel education and are willing to put in the time then, Funnel Builder Secrets has no equal.
And, apart from saving $785, you get a whole load of resources and training to scale your business using sales funnels.
Why You Should Use Follow-up Funnels
Even though Clickfunnels Follow-Up Funnels is a standalone feature, it has a few benefits worth mentioning.
It Saves You Time and Money
Let’s be honest. Sending emails using a 3rd party email marketing software is time-consuming.
The only reason why all of us are stuck to them is that they seem more reliable. Plus, it captures the “feel” of email marketing.
But we can’t ignore the tedious task they place on our tables.
For example, you have to sort emails from your website, divide them into different lists, login into your email software, upload your new subscribers, create an email and send it.
Of course, a few tools have tried to shorten this process. But what if you get a tool that integrates all these processes into one? That tool is called Actionetics.
Full-Suite Tool that Saves You Money.
The key reason why Clickfunnels has a vast customer base is that it offers many features in one platform.
You can use it to build landing pages, sales funnels, complete websites, pop-ups, and now, manage your email marketing.
If you were to purchase multiple tools for each task, you’d have to break the bank. Then spend a couple of hours trying to integrate everything to make it work.
But Clickfunnels is more concerned about your business’ growth. That’s why it gives all the tools in one platform and doesn’t charge you an extra dime.
Actionetics doesn’t treat you like a computer guru or a developer. The team knows that you have important stuff to do…….. like looking for strategies to scale your business.
They know the last thing you have in mind is to spend hours navigating a software’s dashboard, trying to figure out how it works.
For this reason, they’ve made Actionetics very simple to use. Plus, you can still use it to create complex action funnels without breaking a sweat.
And in case you get stuck, the support team is a chat away from attending to your problem.
It Takes Personalization to The Next Level
Like any other tool, the Clickfunnels autoresponder is highly automated. It means that it performs some tasks on autopilot and the fly.
For instance, you can create flows in advance, which will auto-respond to a subscriber’s message based on a request they have issued.
But we all know that you can’t wholly rely on automation if you want to connect with your customer on a personal level.
For this reason, Clickfunnels autoresponder, Actionetics, has multiple features that can help you personalize all your interactions.
For example, you can create a list based on subscribers who interact and respond to your messages. Or create a list based on customers who bought a similar product from your e-commerce store.
With this insight, it becomes easy to create campaigns that efficiently target their needs. No doubt that Actionetics takes your email campaign to the next level.
I can comfortably say that the Clickfunnels Autoresponder, Actionetics, or Follow-Up Funnels is a pretty good tool to use for your primary email marketing campaigns. It’s robust, feature-rich, and has a navigable interface for anyone to grasp.
But again, Clickfunnels is like Apple. Most people purchase all its tools because it has made a name in the funnel building industry.
On the other hand, some people would instead use it because of its value to their business.
But when it comes to the Follow-Up Funnels, don’t go by what the majority say.
I advise you to consider your current situation to determine if it fits your business needs. And if you just need to build a landing page; these would be and feel like a sledgehammer to crack an egg
For example, if you have a vast list that demands a robust tool entirely focused on email marketing, it won’t fit your business. ActiveCampaign or Getresponse is far much better. Here is a comparison shootout of these two.
But if you’re a beginner with a small list and don’t want to confuse yourself with too many tools at once, then Actionetics would be the best option.