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What is Messenger Bot Marketing and Should You Get Into It?


In 2015, Sophia, the robot became the first Artificial intelligent robot to get honorary citizenship in Saudi Arabia. The following year, Mark Zuckerberg announced the launch of Facebook Messenger platform.


These developments (and the many out there) made me think much about the rise of AI. It’s time that we marketers agree that artificial intelligence will be the next big thing in marketing.  


Since its invention, many entrepreneurs have embraced facebook’s messenger bot marketing. It’s been only four years now, and the tool has amassed over 1.3 billion users, according to Statista.

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